Sunday, September 4, 2011

Jerry Lewis and MDA....no more


This labor day weekend will definately have a different ending for many of us...Its not because of  the  BEAUTIFUL weather we are enjoying after a record breaking summer, it has to do with MDA and Jerry Lewis..

NO 24 hour MDA telethon??  WHAT??? This years show will only be a 6 hour mini-version that starts Sunday evening, and without Jerry Lewis...
Jerry Lewis is MDA if you ask me. When we think Labor Day, many of us think about the 24 hour MDA telethon not just about America's Labor movement (something we really should be proud of)  As a kid you probably stayed up late a few times watching the telethon and all the great entertainers until you feel asleep and the minute you woke up you couldn't wait to see how much money they raised while you were sleeping.
This last minute parting of the ways by MDA and Lewis should be explained to the Millions of Americans who have been loyal viewers, donors and volunteers for years.....Its ashame that MDA and Lewis parted company on such a bad note as many TV and print outlets tell the story. I fear this could be a big of mistake for MDA.  Remember when Jerry Lewis and Dean Martin parted ways, I remember is was a BIG DEAL, don't remember why... but it was definitely talked about by my parents and their friends for a few telethons after the split...

I wonder what happened to the Lewis-MDA  relationship, a relationship that had been extremely lucrative for MDA fundraising. A relationship that any other charity would have given their you know what to had been in for 60 plus years..

As a worldwide charity I believe MDA needs to be honest with those people who gave their labor day weekends and countless volunteer hours for so many years to make this the most successful and longest running telethon in the history of the world.. They need to explain themselves, transparency is going to be very important....as it always is in any charity...If they don't come clean, it will lead to outrageous and ridiculous speculation that could hurt them.

If the truth be known, many people who gave their time and money to MDA, gave it not only because of all those who suffer from the dreaded condition......but because of Jerry Lewis' continual asking them for their help and the impressiveness of his real caring and passion he had for those truly suffering....
For me, Jerry Lewis was an incredible fund raiser and story teller.. I trusted him and what he said and cold tell by his action on the telethon and during the year that he really cared and gave it his all in good times and bad- when his health was not good...

He was one of the only men who could make a grown man cry...I know, I did several times prior to calling in my pledge...


HAVE A GREAT LABOR DAY HOLIDAY!!




1 comment:

  1. I remember as a young girl that the MDA telethon being my first experience in charity work. My friend and I made a collection can out of an old coffee can and went door to door and collected money for the MDA. Then we went down to the local studio and got on TV turning in our money! It was a feeling I had never experienced prior...doing something for others and that warm and cozy feeling that it gave me. JL will be missed by many.

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